Industrial strategy and design audit

As part of the audit, we analyze:

• design of the beneficiary in terms of product offer;
• business model;
• technology;
• organizational structure;
• communication processes;
• the beneficiary’s needs in the field of design management;
• in terms of the use of the design and market potential of the beneficiary;

The audit also includes defining the marketing strategy, defining and characterizing customers and competitors, as well as key industry trends in the context of the beneficiary.

Design strategy

It is a report from a design audit that contains at least the following elements:

• general characteristics of the applicant’s entrepreneur, including a design analysis of the enterprise in terms of products, technologies, organizational structure, customer communication processes, marketing strategy;
• a general description of the applicant’s business environment in the field of design, including at least information on the characteristics of customers and a description of the main competitors;
• description of market trends, identification of key industry, social and technological trends in the applicant’s context with a high potential to impact the applicant’s market;
• assessment of the level of use of design in the applicant’s enterprise and its potential in this area;
• defining design problems in the applicant’s company (these problems may concern both the product and other business processes in the company);
• possibilities of solving design problems in the applicant’s company;
• recommendations for further detailed actions for the applicant’s company.